$497

The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL

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The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL

$497
5 ratings

Tired of trading hours for dollars in a job that's slowly killing your soul?

Imagine: 

  • You wake up tomorrow naturally without an alarm clock.
  • You don’t need to ask permission to take a day off if you want to.
  • You work when you want and where you want. No bosses to report to.
  • You make more money in a day than most make in a week and work fewer hours.
  • Your skills become MORE valuable as AI replaces everyone else. Yep. Read this line again.

Your skills become more valuable as AI replaces everyone else.

For most people, this sounds too good to be true. 

But this has been my life for the past 6 years. In this time, I’ve done tens of millions in online sales and become far more than just financially independent. 

What do I do?

I am a copywriter. I build marketing that actually SELLS. $$$.

That’s where my $$$ comes from. SALES. It is ONE skill that gives you control over your income, time, and future.


What exactly is copywriting?

Copywriting is the art of using words to sell.

Thousands of times in your life you’ve gone down a copywriter’s funnel without realizing it.

First you “randomly” discover a new product. (Nothing is random. Everything is targeted advertisements.) 

Then you “didn’t know I needed this in my life”. (Ever buy a new phone when your old phone was working just fine?) 

And then you whip out your card and buy it. (CHA CHING)

You have done this thousands of times. Without even realizing it.

You are ALWAYS being sold something or the other. 

From the red colors at McDonald's inviting you to eat, to the new iPhone ad you saw on the highway, to an online fitness coach showing you how you can lose fat without eating broccoli…

You’re witnessed the work of copywriters. (Ok the fitness coach might not know copywriting but that’s what he’s trying to do. He’s trying to SELL WITH WORDS i.e. copywriting.)

Copywriting is selling at scale. You sell to many people at once instead of selling 1 to 1. 

It could be via emails, videos, posters, wherever.

Copywriting is behind the email that makes you click "buy now."

It’s behind the red color and yellow colors used at all fast food joints to signal hunger to your brain.

It’s behind every single ad you see anywhere, the phone you bought for the camera, and even the sunglasses and clothes you bought for a party.

Funnels, landing pages, designs, emails, content, and videos… are all expressions of copywriting.

When you master this skill:

  • You will make more money than you ever thought was possible. I live in India and I make more than most 60 year old CXOs.
  • You can work from anywhere with an internet connection. I work from my home, cafes, and wherever else I feel like.
  • You control your schedule completely. I have no boss or managers to report to. If I want to take a day off, I take it. 
  • You get paid based on results, not hours worked. I never have to sit late in an office just to give an employer the impression that I’m working hard.
  • You have a skill that applies to virtually any business. I’ve worked in countless different industries because guess what they all have in common - they want to SELL. They want to make MONEY.
  • You become valuable in ways AI can't replace. Your skill becomes MORE valuable as AI gets better. Because marketing is by definition anti-AI. If everyone uses the same type of marketing, it stops working. AI takes away the grunt work, not the strategic thought.


Who am I? Why should you learn from me? Here is my story. 

My name is Ash.

For a long time, I followed the "safe" path.

I did everything right. 

Cracked one of the toughest finance exams in my country (Chartered Accountancy - think a less than 5% graduation rate). Had a high power job in finance. I should have been very happy right? WRONG. 

Something felt off. I quickly realized (like all the non-NPCs in the world)...that I did not want the lifestyle of a corporate employee:

  • I spent 12 hours a day in a cubicle and 2 hours a day in traffic (India traffic is really bad).
  • I had no time or energy left for myself or my family. I would come home completely tired.
  • I literally lived for the weekend. I would be happy on Friday and be really sad on Sunday evening. 
  • Dealing with office politics, multiple managers, and deadlines. My hair were becoming brittle from the stress.

And I was giving my life and soul and for what? 

A 3% raise every year? 

Grovelling for vacation time?

Neglecting my family when they needed me?

No. 

I knew there had to be another way. I tried a few things. 

  • Dropshipping - failed. I set up a store and everything. I made zero sales. I just didn't know marketing.
  • Blogging - failed because I didn’t know how to monetize.
  • T-shirt store - failed because I sucked at design.

I’d almost given up and resorted to a life of pushing papers, Microsoft Excel, and soul crushing, monotonous work.

Then… I discovered copywriting. I saw a few people tweeting about it and decided to look into it more.

It was the perfect fit.

Being paid based on my results, not based on my hours or seniority?

Work with online businesses to sell things on the internet and get paid?

Make MORE money than I made from my job while working less and not having to commute?

SIGN ME UP!

I studied for months - inhaled every book and course I could find... You know the copywriting books that all copywriters pretend to read… I actually read them ALL.

I REALLY wanted out of the corporate world but didn’t want to be broke.

I finally felt ready to take on my first client. I was nervous - this was the make or break moment. 

Would I hit it out of the park or go back to the cubicle?

I sent out a bunch of cold DMs to influencers to pitch my services. After a few days of DMing people, I got my first response.

I rewrote a sales page completely for free (the goal was to collect a testimonial). That page went on to make over $100K in sales over the next few months.

The very next landing page I wrote became one of the top 10 selling products on Gumroad.

I charged $1200 for it. $600 upfront and $600 after.


In hindsight I should have charged a lot more.

Well, I was definitely on to something. I went all in.

Since then, I've:

  • Created six-figure launches for multiple clients
  • Doubled and tripled email marketing revenue for many clients
  • Worked directly with founders of million dollar companies (Guess why? Their main priority is SELLING.)
  • Built a life where I travel whenever I want, wear what I want, have no one breathing down my neck, and have so much work that I have to tell prospective clients that I can’t work with you, I just don’t have the bandwidth.

Now I'm here to teach you the exact system I use—the Copy Framing Process—that works for any product, any platform, any audience.


The Copy Framing Process: Why it works 

The way I teach copywriting is a little a LOT different than anything else you might have come across. 

Most copywriting products either:

  • Teach you a bunch of theory with no practical application

OR 

  • Feed you generic templates (“Use this structure and fill in the blanks”)

I know this is true because I’ve done them all. I’ve spent half a decade in this field.

I’ve done all the big copywriting courses. Even the ones that cost $10k+

What happens to most people who learn copywriting the generic way?

They’re replaceable. They don’t actually learn how to sell or how to market. They just learn to fill templates.

The moment something, anything changes - they're stuck.

What I teach you in this course - The Copy Framing Process - isn't about being clever with words or following templates.

It's about understanding the WHY, the psychology behind why people buy - and using that to create:

  • Landing pages (aka Sales pages)
  • Email sequences
  • Video scripts
  • Social media
  • Sales calls
  • Whatever comes next

While other "copywriters" are busy memorizing formulas and templates, you'll understand the fundamental principles that drive buying decisions.

This means you can adapt to any product, any platform, any market.

In fact the course has multiple projects where you get to write copy and APPLY everything you learn.

I also show you EXACTLY how to get clients so you actually make MONEY from your skill.

It is NOT a theory-only course. 


But but but isn’t AI going to make copywriting redundant? 

Let's talk about the AI Elephant in the room
(straight up)

Look, I'll be honest with you.

Yes, AI can write decent copy. It can even follow templates. 

But it doesn't actually produce anything you can USE (unless you're very amateur level).

AI does the GRUNT WORK for you. The strategic side of marketing will always be done by a human.

Why? 

Because marketing is always evolving. 

Let me explain. 

When everyone starts doing the same thing…it stops working. 

The market adapts to what everyone is doing. People get used to the same tactics. IT STOPS WORKING.

A great example of this is the Ghibli trend. Sure, it worked for a few days…but what happened after that?

Everyone got bored and moved on. 

Good marketing will always have a place. It’s what makes the business money. 

All other fields (software, administrative, accounting)... they’re all just COSTS and everyone is looking to cut them/replace them with AI.

But marketing is a way to MAKE PROFIT - and that’s something every business wants.

In this course - I will teach you exactly how to use AI to your advantage. In fact, there is an entire module on this where I show you LIVE how I write copy with the help of AI tools. 

Introducing: 

The Art of Copywriting.

This isn’t just a course. 

It’s a complete program that will teach you: 

Here’s what’s inside:

  • The Copy Framing Process — the exact system I've used to generate millions in sales across dozens of industries (works for ANY product, ANY market, even ones that don't exist yet).
  • 8 comprehensive modules (with 65+ lessons) that take you from complete beginner to an in-demand copywriter without wasting time on theory that doesn't translate to real money.
  • 40+ no-fluff video lessons (15+ hours) packed with real actionable strategies I've personally used to double revenue for multiple clients.
  • 3 real-world projects where you'll actually write copy for different scenarios, get hands-on experience that builds confidence and skill faster than any template ever could. This isn’t theory street - we’re learning AND applying. 
  • My Client Conversion System for landing your first $2,500+ client within 60 dayseven if you have zero experience or portfolio.
  • The exact approach that took me from sending cold emails to having a waitlist of clients ready to pay premium prices (I'll show you how to skip the "starving freelancer" phase entirely).
  • Learn How to analyze any market in under 10 minutes — and immediately know which marketing approach will work (using my Awareness × Sophistication Matrix).
  • The psychology behind high-converting landing pages — why some pages convert at 4% while others struggle to hit 0.5% (including my step-by-step template).
  • Email sequences that print money while you sleep — including welcome, launch, and abandoned cart sequences.
  • AI-ready — I show you how I use different AI models for different things and put them all together in a workflow that makes me 10x faster.

How Much Can You Expect to Make From Freelance Copywriting?

I do not want to make unreasonable promises just to sell the course. Getting good and getting paid at anything takes time and effort. 

But you can reasonably expect to get to $3k per month in six months, and $5k per month in a year. This is assuming that you are also working a full time job and can only dedicate a few hours everyday.

Of course, the sky is the limit but this is the minimum you can expect. 

Course Curriculum

MODULE 1: INTRODUCTION TO ART OF COPYWRITING (1.2 Hours)

  • Lesson 1: Intro
  • Lesson 2: What is Copywriting
  • Lesson 3: Who is Ash
  • Lesson 4: How to Approach This Course

MODULE 2: ALL ABOUT FUNNELS (1.5 Hours)

  • Lesson 5: Funnel Overview
  • Lesson 6: Funnel Overview – Top, Middle, Bottom
  • Lesson 7: Top of the Funnel
  • Lesson 8: Middle of Funnel
  • Lesson 9: Bottom of Funnel
  • Lesson 10: The Conversion Equation
  • Lesson 11: Why Are We Learning Emails and Landing Pages?

MODULE 3: ELEMENTS OF MARKETING (3 hours)

  • Lesson 12: Overview
  • Lesson 13: A Big Idea
  • Lesson 14: USP (Unique Selling Point)
  • Lesson 15: Problem
  • Lesson 16: Solution
  • Lesson 17: Mechanism
  • Lesson 18: Levels of Consumer Awareness
  • Lesson 19: Levels of Market Sophistication
  • Lesson 20 (BONUS): Ash’s Awareness × Sophistication Matrix
  • Lesson 21: Project: Learn to Identify Marketing Elements

MODULE 4: COPY FRAMING METHOD (20 mins)

  • Lesson 22: Copy Framing Method

MODULE 5: LANDING PAGES (6 hours)

  • Lesson 23: Overview
  • Lesson 24: Types of Landing Pages
  • Lesson 25: Landing Page Overview
  • Lesson 26: Hero Section
  • Lesson 27: CTAs
  • Lesson 28: Guarantee
  • Lesson 29: Scarcity
  • Lesson 30: Urgency
  • Lesson 31: Social Proof
  • Lesson 32: Headlines
  • Lesson 33: Putting It All Together
  • Lesson 34 (BONUS): Watch Me Write a Landing Page from Scratch
    • Project: Build Your Own Landing Page

MODULE 6: EMAIL MARKETING (2 hours)

  • Lesson 35: Email Marketing Overview
  • Lesson 36: Automated Emails
  • Lesson 37: How to Write Any Email
  • Lesson 38: Welcome Sequence
    • Project: Write a Welcome Sequence
    • Project: Create a Lead Magnet Sequence
  • Lesson 39: Product Launch
    • → Simulation: Write a Product Launch Sequence with me in 20 minutes
  • Lesson 40: Re-engagement Sequence
  • Lesson 41: Abandoned Cart Email Sequence
  • Lesson 42: Post Purchase Email Sequence
  • Lesson 43: Ascension Sequence
  • Lesson 44: Customer Onboarding Sequence
  • Lesson 45: Customer Feedback and Reviews Sequence
  • Lesson 46: Event Promotion Sequence
  • Lesson 47: Seasonal Campaign Sequence
  • Lesson 48: Sequence to Improve Show-up Rates
  • Lesson 49: List Management

MODULE 7: ULTIMATE GUIDE TO GETTING PAID (1 hour)

  • Lesson 50: How to Get Clients
  • Lesson 51: Cold Outreach
  • Lesson 52: Twitter Outreach
  • Lesson 53: Sales Calls
  • Lesson 54: How to Charge Based on Expertise
  • Lesson 55: Make a Great First Impression on Your Clients
  • Lesson 56: How to Retain Clients
  • Lesson 57: How to Have a Waitlist of Clients
  • Lesson 58: Simulate: You Just Landed a New Client
  • Lesson 59 (MINI-BONUS): AI Tools I Use Everyday

LAUNCH ONLY MODULE

  • Lesson 60 (FOR LAUNCH CUSTOMERS ONLY): Send Your Plan to Ash for Review!

MODULE 8: COPY TIPS (1 hour)

  • Lesson 61: Top 12 Mistakes to Avoid as a Newbie Copywriter
  • Lesson 62: How to Edit Your Copy Like a Pro
  • Lesson 63: How People Make Decisions and How to Use It in Your Copy
  • Lesson 64: How to Keep Improving


PLUS: 

You get 3 Big Bonuses:

BONUS 1: Watch Me Write A Landing Page From Scratch (Value: $299)

See my entire process from research to published page as I build a high-converting sales page in real-time. I'll share my thought process at each step so you can apply the same principles to your own work. I’ve structured it in a way that you can do it right along with me!

BONUS 2: Art of Product Launch by Harsh Strongman (Value: $199)

Get a behind the scenes view of how successful products are actually launched. A good strategy is the difference between a failed launch and a GREAT one. Harsh has done dozens of successful 6-figure launches and his formula is battle tested.

BONUS 3: The Awareness X Sophistication Matrix (Value $199)

My framework that will help you decide EXACTLY what marketing strategy you should be using for ANY product, niche or service. 

Once you go through this course, you'll be able to:

  • Create high-converting copy that turns visitors into customers — for landing pages, emails, and any marketing channel.
  • Land your first $2,500+ client within 60 days — even with zero previous experience (You get personalized help from me to make sure this happens!).
  • Analyze any market in minutes and know exactly what will convert using my Awareness × Sophistication Matrix.
  • Use AI as your secret weapon — becoming 10× more efficient while others get replaced.
  • Build a waitlist of clients instead of constantly having to look for new work.
  • Work from anywhere with an internet connection — no commute, no boss, complete freedom.
  • Earn more in a day than most make in a full workweek while having complete control over your life.

You DON'T need:

  • Previous writing experience
  • Marketing background
  • Special qualifications
  • Technical skills

Because I will teach you EVERYTHING over 16 hours of video content and multiple projects. 


6 Month 100% Risk-Free Money Back Guarantee

I'm so confident in the value of this course that I'm offering a 6 Month money-back guarantee (This is 6X longer than what other courses offer).

Go through the course, get a personalized review from me, apply what you learn - and if you don’t get results (at least one client), just email me and I'll refund your investment (I will ask for proof of work - this is necessary to prevent fraud.)

I can offer this guarantee because I know the Copy Framing Process works, and I know it can help you build a successful copywriting business.

I’m offering a guarantee that’s 6X more longer and taking all the risk off your hands. I’m giving you enough time to give it a real shot.

The only way you lose is by being a tyre kicker who doesn’t take action.

What People Have Said About Ash

Frequently Asked Questions

What is "The Art of Copywriting" exactly?

The Art of Copywriting will teach you the very high paying skill of copywriting. Copywriting is the art of selling at scale and something I’ve been doing for half a decade. Ever see a sales email or a sales page for a product? If it was good, a copywriter probably wrote it. In this course I teach you everything I know about copywriting, finding clients, and building a freelance copywriter business.  

I'm a complete beginner. Can I still do this?

Yes! This course teaches you everything. I assume you know nothing about marketing or copywriting - it’s all covered. I teach everything from scratch.

What if AI takes over copywriting? Isn't that a risk?

No. AI takes out people who do generic low level work like how mass manufacturing took out bad quality local products. It makes the high end high quality work even more profitable because you can scale it. 

How fast can I land a client?

If you follow everything I say and put in the work, you will land your first paying client in 60 days or less. I’ve included an entire client-getting (and retention) section inside. This means I’ll teach you exactly how to land your first client and keep that momentum going until you have a waitlist of clients and never have to worry about work again.

How much time do I need to dedicate to this?

The core course videos are 16 hours long. Count in the readings and it should take you about 20 hours to finish the course. The projects in the course are another 5 hours of work. All in this is about 25 hours of work. That’s about 2 hours a day for two weeks.

If you’re working a job and can’t find time during the week, you could finish the entire course in a single weekend and start getting clients!

How do I reach you if I need help?

You get chat and email access to me if you are a student of this course. My contact details will be provided to you after your purchase. 

How much money can I expect to make and in what time frame?

I do not want to make unreasonable promises just to sell the course. Getting good and getting paid at anything takes time and effort. 

But you can reasonably expect to get to $3k per month in six months, and $5k per month in a year. This is assuming that you are also working a full time job and can only dedicate a few hours everyday.

Of course, the sky is the limit but this is the minimum you can expect. 

Can I do this part time?

Yes, you can do this part-time. A few hours a day is all you need. Personally, I quit my job as soon as I got my first paying client - but it depends on your personal circumstances. 

Is this a one time purchase or a recurring subscription?

This is a one time purchase. You get lifetime access to the course plus all future updates and new bonuses that I add. This is not a subscription. Once you get the course, you have access for life. 

Do I need any special software or tools to complete the course?

No, you don't need any special tools or expensive software. A computer with internet access is all you need to get started. I'll recommend some free and low-cost tools that can make your work more efficient, but none of these are required to complete the course or start landing clients.

Do you have a money back guarantee? 

I'm offering a 6 Month money-back guarantee (This is 6X longer than what other courses offer).

Go through the course and apply what you learn - and if you don’t get results (at least one client), just email me and I'll refund your investment (I will ask for proof of work - this is necessary to prevent fraud.)

I can offer this guarantee because I know the Copy Framing Process works, and I know it can help you build a successful copywriting business.

I’m offering a guarantee that’s 6X longer and taking all the risk off your hands. I’m giving you enough time to give it a real shot.

You're at a Crossroads

Option 1: Keep doing what you're doing. Wake up to that alarm. Sit in traffic. Ask permission for time off. Wait until your boss finds a way to replace you. Watch your best years slip away for a paycheck that barely covers your bills.

Risky bet considering hundreds and thousands of people are getting laid off every other day because of tariffs, AI, recession, etc.

Option 2: Learn a skill that gives you control over your time, your income, and your future. A skill that can't be outsourced or replaced by AI. A skill that pays you what you're actually worth.

This is completely risk free because of my 6 MONTH MONEY BACK GUARANTEE. If my course doesn’t work for you, you get every single cent you paid back.

The choice is yours.


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Streamable Video
16 Hours
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3 Big Bonuses
Practical Projects
3 Projects
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