The Art of Product Launch
NOTE: You need to have an audience on any platform for this product to work. I recommend getting The Art of Product Launch along with the Art of Twitter. The bundle will give you 50% off on The Art of Product Launch. Click here to check it out.
Everyone and their mama think that if you have a huge audience and just create a product, it will sell.
While this might be true for the long run, you are setting yourself up for a shit launch.
There are thousands of creators on the internet, and just because you showed up one day and said you have a product does not mean everyone’s just going to line up and buy from you.
You will get sales if you have an audience, but you will be disappointed if you don’t have a LAUNCH PLAN.
Let’s take a look at this tweet. This guy has 350,000+ followers.
He launched an ebook and was disheartened to see that it didn’t make much sales.
I asked him what he did for his launch and he said:
“I posted and pinned a tweet a day up my timeline and a space.”
In other words, he barely put any effort into the launch.
He built:
· NO HYPE OR ANTICIPATION
· NO AWARENESS OF LAUNCH
· NO PROOF OF COMPETENCE
He just made a tweet, pinned it, did a space, and thought his 350,000+ followers would line up taking their cards out to pay.
This is not how the world works.
If you want to do a successful launch, you need to have a PLAN.
You need to SHOW PEOPLE THAT YOU’RE AN EXPERT.
You need to LET PEOPLE KNOW YOUR PRODUCT IS COMING.
To add insult to injury, the product he launched only cost $15 (low ticket).
With 350,000+ followers, IF HE HAD DONE THE LAUNCH PROCESS CORRECTLY (i.e. raised awareness, built hype, demonstrated competence and expertise, etc.), he would have made at least 1000-2000 sales at that price point (less than 0.5% of his audience).
Because he didn’t have a launch strategy, he probably made fewer than 300 sales.
In other words, instead of making more than $20,000, he made less than $4,500 in sales from his launch.
A good launch is not as simple as “tweet about it” or “send an email”. It’s a strategy and it has to be executed well.
Even large companies like Nike and Apple have launch strategies. They don’t just show up one day and say, “hey you can buy this now”.
I have launched many products in the past.
I’ve sold tens of thousands of eBooks (from $5 to $200), video courses (for as much as $1000), and I’ve founded multiple software companies that make tens of thousands of dollars every month.
I also have hundreds of thousands of social media followers and blog readers and tens of thousands on my email list.
I’ve had launches where I made as little as $200 in the launch week and launches where I made $100,000 on launch week.
I have launched products so many times that I can do them successfully every most of the time now. I came up with a replicable METHOD for launching digital products.
My most recent software launch Repurpose Pie crossed $10,000 in RECURRING revenue within one week of launch.
You are in good hands.
Unlike your marketing professor in university, I have a lot of real practical experience with launching digital products on the internet (and you don’t need to pay me $200k over 4 years to learn it).
In The Art of Product Launch, I will show you EXACTLY what to do, how to build a waitlist, how and what EMAILS to send and WHEN - it has everything.